Website optimization is a set of strategies with the objective of enhancing and improving the positioning of a website in the organic results pages in search engines.
SEO is a set of continuous techniques applied to your website that allows you to reach the top positions on Google for searches related to your business. It's a job that will only bring results progressively after months, however they are results that will stay permanently.
These days it is not enough to have an online website, it needs to be found, therefor increasing the number of potential customers visiting your website or online store.
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